Search Engine Optimization(SEO)

SEO, or Search Engine Optimization, is the practice of improving a website’s visibility and ranking in search engine results to attract more organic (non-paid) traffic. It involves optimizing various aspects of a website, including content, keywords, and technical factors, to achieve higher search engine rankings.

Pay Per Click (PPC)

PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time a user clicks on their ad. It’s a way to buy website visits rather than earning them organically through search engine optimization (SEO).

Social Media Management (SSM)

Social media management involves creating, scheduling, and engaging with content on social platforms to build a brand’s online presence, connect with the audience, and achieve marketing goals. It includes content creation, scheduling, audience engagement, analytics, advertising, and maintaining a consistent brand image.

Social Media Marketing (SSM)

Social media marketing is the use of social media platforms to promote products, services, or content, aiming to increase brand visibility, engagement, and conversions. It involves creating and sharing tailored content, running advertising campaigns, and analyzing performance to achieve marketing goals.